Does the title sound familiar?
The world is watching as the tech industry undergoes their very own tower moment. With tech layoffs happening left and right, high global inflation and the collapse of the ever so large Silicon Valley Bank, we’ve all been left short circuiting.
Due to these sudden and rapid changes, companies are looking for ways to keep their costs low and their virtual doors open.
Staff augmentation is a viable solution, as building in-house teams, can be costly and time-consuming. For many companies the need lies in scaling down their budgets, and that includes their staff.
Come along as we explore marketing staff augmentation, its benefits, and how it relates to marketing for tech-focused companies.
What is Marketing Staff Augmentation?
Marketing staff augmentation is the practice of outsourcing some marketing functions to a third-party agency or individual. Hiring staff through this service allows companies to have pre-vetted team members with experience in the industry. This saves costs related to training and onboarding new staff. Furthermore, it allows you to scale your marketing efforts as needed without the burden of hiring and training additional staff.
How Does It Affect Tech Marketing?
Marketing staff augmentation is particularly relevant to the tech industry, where companies must stay ahead of the curve to remain competitive. Technology constantly evolves, and marketing strategies must adapt to keep up with changing consumer behavior and trends.
Digital marketing agencies are always in tune with the industry and can assist in filling the gaps your internal marketing team cannot fill. By outsourcing your marketing team, you can ensure you have access to the latest marketing techniques without the burden of keeping up with the latest trends in-house.
The agile methodology used by many tech companies makes the agile marketing methodology possible for outsourced marketing teams. They are built to make changes and pivot on demand to achieve the best and most desired results. When creating a marketing plan, these outcomes are decided early on and will be the driving force in your marketing efforts.
Scale with Staff Augmentation
When businesses hear, 'scale your team,' they typically think about outsourcing software development. However, that doesn’t have to be the only way to scale. Each department within your company can be augmented, including your marketing team.
With so many specializations and niches out there (queueing the endless list of social media platforms), filling those roles in-house is not always possible. Instead, you can scale simply by outsourcing what you need when you need it.
For instance, say you need a designer to help launch your app. Augmenting this role can give you more time to focus on other aspects of the product launch. In addition, it cuts costs dramatically because these roles are filled for a set amount of time or on a project basis.
Scaling your marketing efforts up or down as needed is essential in the fast-paced tech industry. Marketing staff augmentation allows you to adjust your marketing efforts to meet your business's changing needs.
If you need to ramp up your marketing efforts quickly, you can bring in additional resources without the burden of increasing your staff. And if you find your business in a landscape such as the one we’re currently in, you can scale down your team without terminating your existing staff.
Access to Expert Talent
Marketing staff augmentation allows you to access a range of marketing expertise, including SEO, SMM, lead generation, and content marketing. By working with an agency or individual who specializes in your specific area of need, you can ensure that you're getting the best possible results for your business.
Tech marketing teams are at it daily, keeping up with industry leaders, the latest news, trends, and talking points. But keeping up with the Kardashians isn't the only thing they must keep up with to stay ahead.
Understanding new marketing technologies, concepts, tools, and techniques is also essential for marketing talent. Efficiency and measured results allow marketers to stay ahead and develop a more defined niche expertise.
Finding the Right Fit
When considering the augmentation of your marketing team, there are a few items to consider, such as your marketing needs and goals. Once you have pinpointed your need, it's time to find an agency.
To successfully augment your marketing staff, choose an agency that is the right fit for you. That will include knowing what you require to work successfully with an outsourced team.
Do you need frequent communication? Do you need to be onboarded quickly? Or are you looking for a marketing team within your time zone? Make a list of must-haves and match your choices against your requirements.
You should also weigh the pros and cons of outsourcing versus building an in-house marketing team to determine the best approach for your business.
Augment Your Marketing Team with Sud Creative
Staff augmentation provides a cost-effective and flexible way for tech companies to access the marketing skills and resources they need to create a successful marketing strategy.
We deliver expertise and niche tech marketing services within your digital marketing scope. Through our creative approach, we offer email marketing, content writing, and social media management, among other services such as branding and design.
By outsourcing your marketing staff, you can free up valuable time and resources to focus on developing and improving your products and services. In turn, you can scale your staff (with agencies like ours) through augmentation to achieve business goals and company success. And if you aren't sure where to start, we got you covered! Contact Sud Creative, and let's scale your marketing team together.