A great marketing campaign makes a brand #memorable and trending across every social media platform and household across the globe.
Great marketing is what's behind every successful business. And it doesn't matter how you decide to market your business, as long as it's a strategy that is right for your brand and its mission. It's how companies can stay at the top of the minds of their target market and make products sell out in no time.
You may say that's all well and good, but how do I know what the best strategy for my brand is? That will take a little time and research; however, it's worth it to do so as it can put you in the right position to market to your audience well and give your business that competitive advantage.
Understand Your Company Goals
How can you create a marketing strategy without knowing what you want to achieve through your efforts? Understanding why you are doing something helps you figure out what options would be best!
Look into which goals you would like to set and how you wish to achieve them, as well as the timeline and a budget. Your company goals will break down and translate into smaller objectives that work together to create a successful strategy. Whether that includes your sales, dev, or operations team, each department will affect your marketing strategy.
Find Your Target Market and Audience
Anytime we take on a new client, we perform a marketing audit. This is one of our first go-to's! Why? Because it's vital to understand who you are marketing to and where it would be best to place your marketing efforts. If your company sells software, you won't invest your time advertising on T.V. or in newspapers, as all your traffic will be online.
Every business is different, and each will have a target audience and market that can be broad or niche. It will come down to how your company wants to promote its products, services, and purpose to the world and who will most likely buy what you are selling.
Create a Knowledgeable Marketing Team
This may not be as intuitive for some business owners to consider. However, your marketing team will be at the heart of all your marketing campaigns, communications, and eventually, the reason you are hitting a positive ROI.
Not only do you, as the business owner, have to take the time to understand your market, but you must also create a rockstar team that can translate your goals into tangible outcomes.
Consider how well your staff knows the market and industry. Are they skilled in things such as problem-solving and innovative thought? Are the results data-driven as well as goal-oriented? Do they understand your business and customers?
Although it's terrific for the team you build to have these qualities as they step into their roles, it's essential for you as the leader to provide your team with the necessary tools, support, and direction for them to succeed from day one.
Remember that marketing is a team effort and that with the proper teamwork, effort, and encouragement, you can have a marketing team whose culture is diverse, inclusive, transparent, and also kick ass!
Consider the 7P's of Marketing
The concept of the 7P's has been around for some time. And it's a good thing, too, as it can help us look at fundamental aspects that will affect our marketing strategy.
The 7Ps of Marketing are as follows:
Product
Price
Place
Promotion
People
Process
Physical evidence
Each of the P's gives you a chance to ask in-depth and detailed questions about how each is considered in your marketing strategy. Through this evaluation, you may find that you could put more effort into one area, or you may find that what you are currently doing is not providing you with the right results, and you must pivot in a new direction.
Ready for a Fresh Marketing Strategy?
As your brand grows and the needs of your target audience change, so should your marketing strategy. You may look at your marketing strategy once, twice a year, or even more, depending on how satisfied the results you are receiving.
It may seem daunting to look at your marketing strategy from the top-down, but don't let that discourage you! You can always find marketing professionals to guide you in the process!
If you are looking to have a marketing audit completed for your business or considering outsourcing your marketing efforts, we are the best ones for the job! Let's chat to discover what marketing strategy is best for you!
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