Marketing Insights
Question 1:
BLOG ARTICLES & SEO FOCUS
Flexday Solutions
Regarding SEO:
For SEO-oriented articles, we write longer posts (over 1.000 words), and before writing, we set up a form with long-tail and short-tail primary and secondary keywords.
We use Ubersuggest.
LINKEDIN POSTS ON THE BUSINESS PAGE
INSIGHTS
Impressions: 757
Clicks: 29.59%
INSIGHTS
Impressions: 966
Clicks: 5.38%
INSIGHTS
Impressions: 631
Clicks: 1.43%
INSIGHTS
Impressions: 388
Clicks: 29.59%
INSIGHTS
Impressions: 319
Clicks: 22.26%
INSIGHTS
Impressions: 511
Clicks: 21.72%
LINKEDIN POSTS FOR C'LEVELS
CASE STUDIES
INSTAGRAM
Inbound Marketing takes time to be effective, but it's always better to start sooner rather than later. Same thing with brand employment and brand positioning. This is why I'd use Instagram as a social platform, even if it's not the center of the strategy.
As we talked about in our meeting, you probably won't close a contract because of an Instagram post, but it's part of your company's validation and 360 brand positioning.
These are some of the accounts we've managed:
Question 2:
Depending on the number of contacts located according to your target audience, we could go up to around 400 contacts per month.
Each contact will be on a "journey" of seven emails, an invitation to connect by LinkedIn, and two messages after accepting the connection.
How many prospects will we reach per week/month?
It's okay to expect between 6 and 12 positive responses per batch.
All of them, with the proper follow-up.
And out of those positive responses, how many can we expect a call with?
All of them, with the proper follow-up.
Note:
The results of the campaigns vary by company. Things that have negative incidence in campaigns are:
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A low value proposition
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The wrong audience
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Lack of brand traction
To keep these negative aspects in a low ratio is that we work on the positioning and also maintain tight control of responses.