When managing a professional profile on a strongly connected platform, such as LinkedIn, we must remember a few things.
Of course, our main concern should be content. Content is still King, and providing high-quality information for our connections must be our north when planning a strategy,
But yes, there is much more than that. Because what happens after we share our content? Well, read below because we have 10 tips to help you scale your engagement and post views.
Optimize your profile
Make sure your profile is complete and professional-looking. Use a clear profile picture and background image, and include a strong headline and summary highlighting your skills and experience.
Consistency is key when it comes to LinkedIn. Aim to post at least once a week, but do what is necessary. Quality over quantity is important, so focus on creating valuable content your audience will find interesting.
Posts with images and videos tend to get more views and engagement than text-only posts. Use high-quality visuals that are relevant to your post and will capture your audience's attention.
Hashtags can help your posts get discovered by people outside of your network. Use relevant hashtags in your posts to increase their visibility.
Engage with others
LinkedIn is a social network, so engaging with others in your network is important. Like, comment, and share other people's posts, and respond to comments on your own posts. This will help build relationships and increase your visibility.
Post at the right time
Pay attention to when your audience is most active on LinkedIn and try to post during those times. You can use LinkedIn analytics to see when your followers are most active.
Write engaging headlines
Your headline is the first thing people will see when they come across your post, so make it catchy and interesting. Use numbers, questions, or controversial statements to grab people's attention.
Your content should provide value to your audience. Share insights, tips, and advice that they can use in their professional lives. This will help build trust and establish you as an authority in your field.
Collaborate with others
Collaborating with others can help increase your visibility and reach on LinkedIn. Partner with other professionals in your industry to create joint content or participate in LinkedIn groups to connect with others.
Analyze your results
Use LinkedIn analytics to track the performance of your posts. This will help you see what's working and what's not, so you can adjust your strategy accordingly.