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Sud Creative Marketing Agency for the tech industry

The Importance of Intuitive Design: Storytime

Yes, the video is in Spanish. But don't miss the gossip –and even less, the story's insights!

Every detail matters in e-commerce, especially when guiding potential customers through the purchasing process. One crucial element often overlooked is the placement and design of the purchase button. This small yet powerful feature can make or break a sale, as illustrated by a recent experience recounted by a team of developers, designers, and branding strategists.

The story begins with a new client eager to launch their online course platform after months of meticulous planning and development collaboration.

However, upon accessing the platform, the team immediately found a significant issue – the purchase button was nowhere to be found. Despite thorough navigation attempts, it remained elusive, buried at the bottom of a sidebar, camouflaged by an inconspicuous design that did not align with the brand's identity.

This discovery prompted a crucial realization – the purchase button, the gateway to conversion, must be intuitively placed and visually prominent. Its absence or obscurity not only frustrates potential customers but also undermines the effectiveness of marketing efforts and jeopardizes sales revenue.

With this insight, the team embarked on a mission to rectify the issue. Design proposals were drafted, presenting a clear vision of how the purchase button should be integrated seamlessly into the landing page, ensuring visibility and alignment with the brand's aesthetic.

But the story doesn't end there. The team realized that technical adjustments were necessary to implement the proposed design effectively. This process highlighted the importance of collaboration between design, development, and branding teams. It was this harmonization of functionality with aesthetics that ultimately enhanced the user experience and drove conversions.

The lesson learned from this experience is clear – the purchase button's placement and design are critical components of a successful e-commerce strategy. It must be strategically positioned where customers intuitively expect to find it, minimizing hesitation and maximizing conversion opportunities. While creativity has its place in web design, the moment of purchase demands simplicity and familiarity. It should be a seamless, standardized experience, guiding customers effortlessly from browsing to checkout.

Let's empower your e-commerce journey with the transformative potential of intuitive design. Elevate your online platform by strategically placing and optimizing the visibility of your purchase button, ensuring seamless navigation and bolstering conversion rates.

Ready to revolutionize your digital storefront and maximize your sales potential? Let's embark on this journey together. Contact us today to discover how our expertise in intuitive design can propel your e-commerce success to new heights. Don't let another opportunity slip away – it's time to make every click count!


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