An essential part of any business has and will always be its brand image. How often have you chosen a brand due to its excellent customer service or because they’re making efforts for a more sustainable, eco-friendly environment? The way customers view a brand and how it presents itself drives customers to choose one brand over another.
Brand image is an integral part of a brand's ability to reach and retain its customers. And that would make sense, especially in a market saturated with new startups, small businesses, and emerging markets daily. We love to see it, but that means that companies must consider the importance of their brand image and how they want to convey it to their audiences.
Every brand has its way of telling the world who they are. When we look at brands that dominate, we can see the value in their company image. They don't have a team of PR professionals for nothing! Even still, companies should continually spend time developing and creating a solid brand image.
Stand Out From Competition
How do you think people will know to try your new app or buy your new software if you are not displaying it? What do you want to say about your brand to your target audience? What do you value as a company? How does your product or service provide value to your target market?
Your brand image embodies all these questions and more, and your success and growth depend on it. The market has always been a competitive space, but that has now amplified one hundredfold due to the modern, technological atmosphere we live in currently.
Therefore, you must make your brand image one that is #memorable and unique somehow. Unfortunately, humans have limited attention spans, and technology has shortened that even further.
You are fighting against your competition and the attention of your abundance, which is said to be between 3-and 5 seconds. And while that may seem like a concise amount of time, think of how many posts you scrolled through on Instagram or Tick Tok!
So whatever your brand does, communicate it in a creative, innovative way that will capture your audiences' attention. This type of branding is what makes companies a trending topic. For instance, when Instagram emerged, it held a strong brand image out the gate and has since made efforts to maintain that image and allow it to evolve throughout time.
Credibility as a Core Component
People tend to trust brands they know and are familiar with. So when we see brand logos like Apple, we know what their brand stands for and what to expect when doing business with them, even if you have never owned an Apple product before.
Companies should provide customers with a brand experience that can set them apart from everyone else. That experience also becomes a part of your brand image. Then, in every way you interact with your audience, they should know and feel confident that you can deliver on the products or services you provide.
Credibility is critical as it states that you are dependable and can stand by your brand values. When customers see that you value them and the business they bring to your company, they will likely continue to do business with you and keep coming back!
Brand Loyalty in Changing Times
These customers aren't loyal! Well, they are; you have to know how to keep them, and having a strong, positive brand image is the key ingredient. Starbucks, Mcdonald's, and Nike are brands that have captured the loyalty of their customers on a global scale.
How they accomplished that was by remaining consistent with their brand image. For decades, these companies have managed to keep afloat in difficult times, such as natural disasters, war, and economic challenges.
These brands understood that the image they were building would be affected by the changing times. And as consumers change, so must your brand, which can be achieved while still maintaining your unique brand image.
Ready to Build Your Unique Brand Image?
Brand image is part of your brand identity. Therefore, you must make an effort to apply your brand image in a positive, valuable, and #memorable way for your target audience. This creates a sense of credibility, brand loyalty, and revenue growth.
In addition, it makes your brand stand out in an ever-growing, ever-changing market. We are passionate about helping brands find their place to shine! We aid companies in finding and amplifying their brand image that aligns with their goals! We'd love to be a part of your journey!