We made it! It's the start of a new year and wouldn't be complete without the traditional marketing trends outlook! We'll review trends you should keep your eye out for in 2023. So, let's get into it!
Website SEO Evolves
If we had a penny for every time we heard the term SEO in 2022, we would be millionaires. However, we should prepare to be billionaires in 2023 as SEO is becoming an even more refined marketing strategy for companies everywhere.
As Google continues to refine how it generates search results for its users and as users become more precise in what they search for, so too comes the need to build SEO into every part of your website. This includes your blogs, images, videos, web copy, URLs, and even voice.
However, if you've been paying attention, SEO is not all about keywords and phrases; it's also about the technical side of your website, AKA technical SEO. Technical SEO considers the components of your website that make it run at optimal performance, such as loading times, link building, a clear indication of your website's intent and value, unique content, and user-friendly design, among others.
SEO is how companies get their content in front of their audiences and is the primary driver of search rankings. It's unlikely that SEO will become obsolete; however, it's more likely that on-page, off-page, and technical SEO will become more prevalent necessities.
Artificial Intelligence Continues to Grow
The topic of SEO is an excellent segway to this next point. Artificial intelligence. AI made our list last year as one of the growing trends of the year, and it will continue to grow in 2023 and beyond. Why do you ask? Because artificial intelligence has come to be such a valuable source in understanding human behavior. It helps businesses improve content, the distribution of information and gives users access to that information at rapid speed.
Artificial intelligence is being taken across all industries in a multitude of ways; marketing is no exception. So, how does SEO fit into this? Well, AI can read, understand, and learn the information with which it's in contact. Therefore, a website with a strong SEO strategy will be more accessible to artificial intelligence programs.
But wait, there's more! AI can aid in building the right SEO strategy for your brand. Its ability to predict what users will search for in the future, the questions they may ask, and the problems they want to solve gives businesses the ability to stay ahead of the curve and plan a marketing strategy with these factors in mind for a more successful outcome.
LinkedIn Becoming A Contender
"LinkedIn used to be a joke, but now it really is necessary," a friend said to me a couple of weeks ago. And he couldn't be more right. Those brands focusing specifically on B2B marketing find that LinkedIn is the perfect source to find qualified leads and build connections and relationships with other business owners. For example, a Hootsuite survey found that 40% of B2B marketers find LinkedIn to be the most effective for lead generation.
It's a social media platform that allows anyone to be in touch with key decision-makers and shareholders within a company. And the proof is in the pudding, as 93% of B2B marketers use LinkedIn, making it the top platform for business-related marketing. And here at Sud, we are encountering more clients who wish to focus their marketing efforts on the platform.
Of course, this means understanding the value of the platform, and its tools, such as Sales Navigator, and applying them to your marketing strategy. Believe it or not, LinkedIn has strategies just like any other platform, for instance, hashtags, SEO, messaging campaigns, LinkedIn blogging, and networking. So many businesses, particularly those in the B2B realm, will be making the most of this resource this year and in the years to come.
Privacy Becomes a Greater Focus
One of the bigger news stories this past year was Apple's change in its privacy policy. The new policy gives users more control over permissions and how applications track their behavior online. This changes the game for other companies who may have yet to take data privacy and tracking into account.
Users want more transparency and security regarding how their information is gathered and stored. With the threat of cyber attacks and breaches always present, customers want to know that their data is protected.
For businesses, creating security systems within products, services and applications will give the public more confidence to do business and build trust and credibility among users.
Where Will Marketing Head in 2023?
The world of marketing continues to change with the growth and increased use of the internet. And while trends will come and go, we'll see some of them stick around and evolve as the needs of the consumer shift.
There are plenty of other marketing trends gaining traction across many industries, and it will be interesting to see how these trends play out during the year. If you're ready to build your marketing strategy for 2023, we got your back! Send us a message, and let's create an effective marketing plan to help you reach your goals for 2023!