♦ CASE STUDY

Marketing Strategy | Social Media | Lead Generation

Building a Marketing Engine for International Grow

♦ THE BRIEF

A Software Company Ready to Scale

+1 is a Peruvian software development company specializing in custom software solutions for businesses across multiple industries.

After years of growing through referrals and personal relationships, the company was ready for its next stage: expanding into new markets across Latin America and the United States.

To do that, they needed something they had never built before: a repeatable marketing system.

Our partnership lasted one year, during which Sud Creative became an extension of their leadership team, helping build the foundations of their marketing department from strategy to execution.

The Starting Point

♦ THE CHALLENGE

+1 already had what many software companies struggle to build:

✔ Great technical talent.

✔ A strong reputation.

✔ Happy clients.

The problem? Very few people outside their existing network knew they existed.

Their growth depended almost entirely on referrals and personal connections. While that had worked well for years, it wasn't a scalable strategy for entering new markets.

At the beginning of the project, +1 had recently launched a new bilingual website (Spanish and English), but there was no structured marketing strategy behind it.

The goal wasn't simply to "do marketing."

It was to build the systems that would allow the company to generate awareness and business opportunities consistently.

♦ OUR APPROACH

Strategy First. Execution Always

Rather than acting as an external agency executing isolated marketing tasks, Sud Creative became +1's outsourced marketing department.

Working closely with the founders, CTO and internal team, we led both strategy and execution through weekly operational meetings and monthly management sessions.

Our work included:

Marketing strategy
Brand positioning
LinkedIn strategy and content
Founder personal branding
Email marketing
Outbound campaigns (Apollo)
Newsletter strategy
Marketing analytics and reporting
Website recommendations
Marketing planning and project management

Every initiative was designed around one objective:

Create a marketing engine capable of supporting the company's international expansion.

Building the Marketing Engine

♦ OUR WORK

Over twelve months, we gradually built the different pieces of the marketing ecosystem.

We developed a consistent content strategy for LinkedIn, focusing not only on services but also on company culture, team expertise and thought leadership.

We launched the company's first outbound email campaigns, testing different industries, markets and messaging across Latin America, the United States and Spain.

As new insights emerged, campaigns evolved from broad messaging to more targeted sequences based on industries and buyer profiles.

Alongside outbound efforts, we implemented a recurring newsletter, established monthly reporting dashboards, introduced performance reviews and continuously refined the overall communication strategy.

Throughout the engagement, Sud worked directly with the leadership team, helping prioritize initiatives, evaluate performance and make strategic marketing decisions.

By the end of the project, +1 no longer depended solely on networking for visibility.

They had a structured marketing operation with repeatable processes, clear reporting and a roadmap for continued growth.

Results

During our one-year collaboration, +1 built the foundations of a fully operational marketing department.

Some highlights include:

Marketing Infrastructure

Complete marketing strategy and execution framework
Ongoing content production for LinkedIn
Founder personal branding strategy
Newsletter program
Multi-market outbound email system
Monthly reporting dashboards
Marketing planning and management processes

Performance Highlights

Nearly 1,000 LinkedIn followers, growing from approximately 680 at the beginning of the engagement.
More than 12,000 outbound emails sent across multiple campaigns targeting the US, LATAM and Spain.
Segmented outbound campaigns by industry, geography and service offering.
Continuous optimization through performance analysis and reporting.
Newsletter open rates reaching 67.7% on targeted campaigns.

More importantly, +1 finished the engagement with something far more valuable than a few successful campaigns: They had a marketing system.

One that their internal team could continue operating and improving as the business evolved.

Work with us

Ready to elevate your brand and drive real results?

At Sud Creative, we specialize in crafting tailored marketing strategies that resonate with your audience and amplify your business.

Let’s collaborate to bring your vision to life.

Contact Sales and start your journey today!