Dropshipping and E-commerce Platform
Branding, Market Research, Marketing Strategy, Ads, and Content Creation
The Brief
Ekliptor, a growing dropshipping e-commerce platform from the UK, approached Sud Creative with the challenge of revamping its brand identity and improving its overall marketing strategy.
They were having difficulty establishing a strong market presence and were not converting website traffic into sales. Ekliptor needed a comprehensive solution that would enhance their brand visibility, streamline their marketing efforts, and ultimately drive sales.
Our Work
We approached Ekliptor's challenges with a multi-faceted strategy, addressing their needs through several key areas.
Market Analysis and Marketing Strategy:
We conducted an in-depth market analysis to identify Ekliptor's target audience, competitors, and market trends. Based on these insights, we developed a robust marketing strategy aimed at increasing brand awareness and driving conversions.
Our strategy included a combination of content marketing, SEO optimization, and a detailed action plan for social media and ad campaigns.
Branding:
Ekliptor's brand needed a complete overhaul to resonate with its target market. Their original rush to launch the platform pushed them to market with basic brand communication that wasn’t representative of their audience.
We redesigned their logo, color palette, and overall visual identity to convey professionalism and trustworthiness. The new branding was implemented across all digital platforms, creating a cohesive and impactful brand presence.
Social Media Management:
Icon Design
We took over the management of Ekliptor's social media channels, focusing on consistent, engaging content that aligned with their new brand identity. Our efforts included content creation, community management, and analytics tracking to ensure continuous improvement in engagement and reach.
Specific campaigns included the content generated for Father’s Day, besides the classic sales and promotion content.
Results
The collaboration with Ekliptor yielded significant positive outcomes:
Professional Look and Feel:
Ekliptor now stands out with a refined and professional brand identity that deeply resonates with their target audience, distinguishing them in a competitive market.
Increased Brand Awareness:
Through our targeted marketing strategies, Ekliptor experienced a significant boost in brand visibility across social media and search engines.
Within the first two weeks of the awareness campaign, we achieved 913 clicks and 350,000 impressions, which laid a strong foundation for further optimizing their Cost Per Click (CPC). This surge in visibility also resulted in a substantial increase in website traffic.
Website Hits and System Insights:
Our ad campaigns led to a doubling of Ekliptor’s website visits in less than a month. However, we identified critical issues within Ekliptor's system that were preventing sales from being completed. By addressing these problems, Ekliptor is now better equipped to convert increased traffic into actual sales.
Portfolio
Our work with Ekliptor is best showcased through the designs and videos we created for their rebranding and marketing campaigns. Below are some of the key visuals that highlight our efforts.
Social Media
Brand Book
Website Banners
Work with us
Ready to elevate your brand and drive real results?
At Sud Creative, we specialize in crafting tailored marketing strategies that resonate with your audience and amplify your business.
Let’s collaborate to bring your vision to life.
Contact Sales and start your journey today!