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Social Media Strategy, Content, and Engagement

The Brief

Crowd Escape is an online escape room founded by a team of women and with a very specific singularity: to win, you need to get ahead of your friends, instead of fighting against time.

We were hired to create the Social Media strategy and work on engagement through social.

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1

Our Work

Market Research

Our first step was to conduct market research on how the competitors were handling their social media. We looked for a niche to penetrate and find that not many social media of escape rooms were using interactive games.

On our research we went over:

  • competitor analysis

  • S.W.O.T. analysis

  • inspirational accounts

2

KPIs and Goals

Once we had the full research and had found our niche, we proceeded to work on the strategy, matching each step to S.M.A.R.T. goals.

The social platforms to work were:

  • Facebook

  • Instagram

  • Twitter

And they all needed engaging games plus hours of engagement.

3

Social Media Strategy

We worked on a Content calendar, as the decision was to not promote posts, we divided the hours of engagement according to the growth projection for organic reach, and schedule most posts.

 

Results. we got quickly acceptance by escape room enthusiasts. The Instagram account quickly grow to over 200 followers in a month, and stories had over 50% interaction. 

Portfolio

Here are some of the designs created for Crowd Escape.

Instagram Feed

Stories

Stickers for engagement and interaction were added directly from the app.

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How we work

Sud Creative is a marketing and communication agency working mostly for the tech industry.

Our focus is on generating brand awareness and boosting sales funnels, and for that, we provide 3 different lines of services:

  • Branding

  • Digital Marketing

  • Content Creation

We would be happy to talk about your project and find a way to make it grow! Give us a call.