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Social Media Plan | Website redesign | Content Creation

The Brief

Computer Geeks on Call is a Canadian tech service provider that manages and streamlines the company’s IT infrastructure.

 

When they came to us, they were looking for a way to position their brand in the Toronto Area. Although they had over 20 years in the market and had made several offline marketing efforts, their online activities were not where they wanted them to be.

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The Solution

We worked on a digital plan that included the following:

  • Website Redesign

  • Content writing for the website

  • Social Media posts and management

This is how this project went:

Our very first step was to set up a team of Designer, Content Writer, and Social Media Manager. We all met with the client with specific questions to be able to fulfill our commitment.

  • For the writing process, we needed to understand who they were, how they wanted to be perceived, and who their previous clients were.

  • For the website redesign, we had questions regarding where they want to go as a company and if they want to charge on-site.

 

Once we got all of our answers, we set our hands on it.

 

Writing content kept a professional tone of voice, as most of the clients were not techy people, our writer decided to keep most terms down-to-earth, so anyone could understand what this company is about and how they can help.

 

The website design wanted to show a modern, relevant company capable of adjusting to new market trends and with years of experience solving client situations. We kept their brand colors and logo (because the client was fond of it) but re-organized information to prioritize:

  • How Computer Geeks can help you

  • Who’s in charge and the years of experience

  • How to hire them

 

For Social Media, we created an organized feed with a design that followed their brand identity and had similarities with the website. The topics we chose were: Computer Geeks’ services, cybersecurity, and common issues related to technology.

 

We chose to work with Instagram, Facebook, and LinkedIn.

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The Designs

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 Cybersecurity is the practice of protecting networks and systems from cyberattacks.

Nowadays, we all pay our bills, book our calls, and send our credit card numbers down from our laptops, phones, etc. At Computer Geeks, we care for your data from hackers, so your private details can remain private.

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How can you make sure your private information listed on your computer is saved from cyberattacks?

We're professionals in cybersecurity and work day-in and day out to keep hackers away from our client's businesses.

Contact us for more info!

#protectyourdata #cyberattacks #privateinformation #cybersecurity